A selection of illustrations I created as a consultant for Merkle, Inc., for the client Gerber Life.
I based these illustrations on stock photography provided by the agency. I sometimes deviated from the photos for clarity of storytelling and to make the images more heartwarming.
I did not create the ad concepts or write the copy. Credit for creative direction and copywriting to: Colin Cunningham, Joann Schommer, Annie Heimsoth, and Johannes Sandom.
Screenshots of ad illustrations published on social media.
I created ad typography for a "pencilled" look, usually based on fonts from Adobe Typekit.